Eco-Mode

iPhone's Camera, taking a first step towards revolutionary sustainabily.
Can a single feature help save the planet?

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DURATION

80 hours (2022)

MY ROLE

UX/UI Designer

TOOLS

Figma, Adobe Suite

PROJECT OVERVIEW

Reimagining the iPhone's most-used feature to make a sustainable impact.

PROBLEM STATEMENT

Current waste disposal system design fails to effectively support environmental sustainability and lacks clarity for users.

GOAL

Uncover insights from a UX perspective to facilitate user adoption of sustainable habits and drive positive environmental impact.

METHODOLOGY

Conducted in-depth user interviews and competitive analysis to gain insights into user behaviors, pain points, and motivations. The solution was tested in a usability test and a focus group.

SOLUTION

Eco-Mode seamlessly integrates with the iPhone's built-in Camera feature, guiding users to take actionable steps towards reducing their waste and environmental impact by offering data that can increase our awareness.

KEYWORDS

• Sustainable Design
• Apple's Camera
• Waste Dispossal
• Design for the Future

COMPETITOR ANALYSIS

DISCOVER STAGE

🧐
How can we use the existing maket products?

Technology has progressed rapidly, existing apps designed to promote waste awareness have yet to yield significant impact among users.

I conducted a market research on eco-sustainability and technology competitors to analyze existing tools. Here's the analysis to help you form your own perspective.

‍Apple's commitment to sustainability and reducing its environmental impact aligns with the waste management industry's goals, and it's influence in the world makes the perfect match.

Key Takeaways

Waste management companies are critical stakeholders in recycling initiatives.

User needs and business goals should be in harmony for successful eco-sustainability solutions.

Growing eco-awareness drives demand for sustainable solutions and technologies.

Market competitors will need to work on unique features for eco-aware users.

USER RESEACH

DISCOVER STAGE

🎯
Who is our target user?

🌎 While we are all users of the earth, identifying the specific user persona requires consideration of psychological and social factors.

Through a rollercoaster of insights and aha-moments, I uncovered the psyche of our ideal user persona after conducting 5 user interviews and 30+ surveys.

"I used to think my responsibility ended when the waste collectors picked up my trash."
- Participant 2

Key Takeaways

Users seek intuitive solutions that fit seamlessly into their routines.

Awareness and knowledge gaps hinder eco-friendly practices and recycling.

Clear, actionable instructions are valued for waste reduction efforts.

Social pressure and community commitment drive adoption of sustainable habits.

She needs a solution that allows her to easily manage her waste in a sustainable and responsible manner.

By understanding her needs, I can design a intuitive guidance, accurate waste classification, and ultimately fostering positive environmental impact.

Crafting a seamless and intuitive user experience, that aligns with the existing ecosystem of the most influential tech company.

I strive to design a product that feels native and progressive, taking a significant step towards promoting sustainability and environmental consciousness.

Everything that this feature needed was possible with the existing iOS technology, this is how it looks.

In this stage, I applied Apple's design guidelines to create wireframes and a prototype that integrate into the existing iOS ecosystem.

Taking the first step towards striking a balance between waste collection management and user location.

A powerful and simple process of item recognition, a feature that feels so seamless you'll wonder why it hasn't been created before.

🫡 AI's best image recognition: tech serving humanity's purpose.
♻️ Location syncs data, adapts to regulations, empowering users.
👁️ CO₂ footprint, decomposition time: drive awareness and action.
👥 Item count shows impact; community count fosters responsibility.
📆 Links, reminders: customize involvement, stay informed effortlessly.

Easily access eco-information of any item in your gallery, empowering conscious purchasing decisions.

📲 Access eco-information by scanning images from your gallery.
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💸 Make conscious purchasing decisions with eco-information.
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🧘 Enhance awareness of everyday items around you.

🌱 Take a proactive role in reducing your carbon footprint.

Easily toggle eco-mode on/off for the freedom to choose your level of participation in saving the world.

🔓 User autonomy in determining their level of engagement without judgment.
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👍 Respecting individual decisions, promoting a non-judgmental sustainability approach.
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⚖️ Balancing personal preferences with environmental responsibility using eco-mode's flexibility.
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Feedback? Yes please.

The product presented above is the result of conducting rigorous usability testing, including 5 individual sessions, 10 maze participants, and a focus group, I gathered valuable insights and perspectives on the information display and user visualization.

With a heart full of enthusiasm, the reactions received reaffirmed that I am on the right track.

Next Steps?

Reaching out to Apple with this idea, seeking support and connections for this project that aims to better our world.

In-depth discussions with Environmental Scientist Specialists and Waste Managers to enhance the project based on their valuable insights.

Conducting additional testing of the new prototype with a diverse audience to ensure its effectiveness and adaptability

Continuing my efforts to make a positive impact on the world through UX Design, learn, and keep learning.

ECO-MODE

PROJECT OVERVIEW

Reimagining the iPhone's most-used feature to make a sustainable impact.

COMPETITOR ANALYSIS

DISCOVER STAGE

Technology has progressed rapidly, existing apps designed to promote waste awareness have yet to yield significant impact among users.

Key Takeaways

USER RESEACH

DISCOVER STAGE

🌎 While we are all users of the earth, identifying the specific user persona requires consideration of psychological and social factors.

"I used to think my responsibility ended when the waste collectors picked up my trash."
- Participant 2

Key Takeaways

PRIORITIZATION & ROADMAPPING

DEFINE STAGE

She needs a solution that allows her to easily manage her waste in a sustainable and responsible manner.

INFORMATION ARCHITECTURE

IDEATE STAGE

Crafting a seamless and intuitive user experience, that aligns with the existing ecosystem of the most influential tech company.

WIREFRAMES & UI

IDEATE STAGE

Everything that this feature needed was possible with the existing iOS technology, this is how it looks.

IMPLEMENTING STAGE

PROTOTYPE & USABILITY TEST

Taking the first step towards striking a balance between waste collection management and user location.

A powerful and simple process of item recognition, a feature that feels so seamless you'll wonder why it hasn't been created before.

Easily access eco-information of any item in your gallery, empowering conscious purchasing decisions.

Easily toggle eco-mode on/off for the freedom to choose your level of participation in saving the world.

Feedback? Yes please.

Next Steps?

 Previous Project

Next Project 

ECO-MODE

PROJECT OVERVIEW

Reimagining the iPhone's most-used feature to make a sustainable impact.

COMPETITOR ANALYSIS

DISCOVER STAGE

Technology has progressed rapidly, existing apps designed to promote waste awareness have yet to yield significant impact among users.

Key Takeaways

USER RESEACH

DISCOVER STAGE

🌎 While we are all users of the earth, identifying the specific user persona requires consideration of psychological and social factors.

"I used to think my responsibility ended when the waste collectors picked up my trash." - Participant 2

Key Takeaways

PRIORITIZATION & ROADMAPPING

DEFINE STAGE

She needs a solution that allows her to easily manage her waste in a sustainable and responsible manner.

INFORMATION ARCHITECTURE

IDEATE STAGE

Crafting a seamless and intuitive user experience, that aligns with the existing ecosystem of the most influential tech company.

WIREFRAMES & UI

IDEATE STAGE

Everything that this feature needed was possible with the existing iOS technology, this is how it looks.

IMPLEMENTING STAGE

PROTOTYPE & USABILITY TEST

Taking the first step towards striking a balance between waste collection management and user location.

A powerful and simple process of item recognition, a feature that feels so seamless you'll wonder why it hasn't been created before.

Easily access eco-information of any item in your gallery, empowering conscious purchasing decisions.

Easily toggle eco-mode on/off for the freedom to choose your level of participation in saving the world.

Feedback? Yes please.

Next Steps?

 Previous Project

Next Project 

"I used to think my responsibility ended when the waste collectors picked up my trash."
- Participant 2